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Performing an SEO audit before every SEO campaign is crucial for multiple reasons.ĭo you remember the quote from Bruce Clay at the start of the introduction?

Why is it important to perform an SEO audit? That being the case, let’s see the reasons why it is important to carry out an SEO audit.

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Be assisted by a professional who can intervene during or after the audit so that your SEO campaigns are relevant.

You train in SEO to carry out effective audits and implement the appropriate strategies yourself.

If you do not have a mastery of SEO concepts, you have two options: It is about developing and implementing strategies based on the data from the audit. It must therefore be understood that there is a second process after the SEO audit. You can consult other articles for this or hire a professional for this. So, if after the audit you find that your website is not, know that making a website responsive is a whole process in itself.

#Screaming frog seo spider 7.2 how to#

This is because there can be multiple actions to perform in a single action and that is why you should not consider this article as a step-by-step guide to do everything.įor example, I show you how to check if a website is responsive. Once the audit is complete, know that there will still be a lot of strategic work to do. In effect, auditing simply allows you to uncover pre-existing issues and allows you to map out what needs to be addressed. Of course, finding such problems is only part of the job, you’ll have to think about fixing them. Being in the process of losing sales or conversions.Hinder the traffic potential of your website in organic search.In this way, you will have the privilege of discovering the elements that could: Linked to backlinks and internal linking profile.In most cases, the SEO audit covers a website in its entirety by addressing aspects: The parts of your site that need attention.What is a website SEO audit?Īn SEO audit is a diagnosis of a site to indicate: Let’s go! Chapter 1: What is an SEO audit? (Why & when to do it?) 1.1. To facilitate the assimilation of the whole process, I deal with a practical case in the last chapter which will certainly be useful.

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Conclusion – The SEO Audit: A Real Growth Driver.Chapter 3: Case study of a free website audit on twaino.Chapter 2: Conducting a Complete SEO Audit in 8 Steps.

Chapter 1: What is an SEO audit? (Why & when to do it?).And this, so that you are aware of all the steps to take and the tools to use to carry out a complete diagnosis of any website. “ You need a correct diagnosis if you want appropriate remedies.įorthis reason, I have taken care to make this SEO audit guide as comprehensive as possible. In addition, an effective audit can allow you to uncover opportunities that your competitors have not yet seized. This is why this is the most important task to complete before launching any SEO campaign and why I offer a free SEO audit. The main objective of an SEO audit is to identify any problems with a website that are affecting its performance in search engines. This organizational process necessarily involves a diagnosis upstream: The SEO Audit.

But for this to be the case, their foundations must be organized in such a way that the website is entirely SEO Friendly.

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Indeed, we all want our websites to be eagles, that is to say that they deploy their full SEO potential. This quote from Bruce Clay is anecdotal, it subtly reveals the importance of an SEO audit. It’s the SEO’s job to genetically revamp the website to become an eagle.Although “ It’s not the job of Search Engine Optimization to make a pig fly.